If you are a professor (and I’m assuming you are since you’re reading an article that starts with the word ‘professors’), then you might wonder about whether it’s possible to separate your business self from your faculty self. Many faculty members ponder this question in one form or another as they think about various aspects of their career and how they can develop ‘deliverables’ from their work that could be taken to a larger market or audience. Here are four recommendations for you if you are trying to expand your reach.
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